Nothing sells bikinis like 'Star Wars' reading | Adweek Nothing sells bikinis like 'Star Wars' reading | Adweek
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Nothing sells bikinis like 'Star Wars' reading

This video offers a double fantasy for the Star Wars fanboy: women in skimpy bikinis reading the script, and Han shoots Greedo first. The video is part of a series called "Bikini Cinema" by 1690 Swimwear, which also offers scantily clad renditions of The Big Lebowski and Pulp Fiction. With over 220,000 total views on the three videos, the viral campaign seems to be hitting its target audience. But are these really the kinds of viewers who are going to run out and buy a bikini? Maybe the idea is for guys to send the links on to their girlfriends—who, if they exist at all, will surely be delighted by the gesture. Via Galactic Binder.

—Posted by David Griner

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