Nothing sells bikinis like 'Star Wars' reading
This video offers a double fantasy for the Star Wars fanboy: women in skimpy bikinis reading the script, and Han shoots Greedo first. The video is part of a series called "Bikini Cinema" by 1690 Swimwear, which also offers scantily clad renditions of The Big Lebowski and Pulp Fiction. With over 220,000 total views on the three videos, the viral campaign seems to be hitting its target audience. But are these really the kinds of viewers who are going to run out and buy a bikini? Maybe the idea is for guys to send the links on to their girlfriends—who, if they exist at all, will surely be delighted by the gesture. Via Galactic Binder.
—Posted by David Griner
- Time.com Is on a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Spotify Launches Music Charts
- Digital Dignitaries Debate Display's Death
- NBC Makes Bet on Fake Reality
- Cramer-Krasselt Beats the Odds to Keep Porsche
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- The New York Times Reinvents the Boring Banner Ad
- Puma's Dance Dictionary Will Leave You at a Loss for Words
- Geico Makes the Perfect Ad for Hump Day
- Time.com Is On a Hiring Spree
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







