No Means Yes in Schneider Beer's Somewhat Rapey Salute to Immature Men

Everything takes time to grow up

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Oh grow up! This ad from Argentina's Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing lots of guys who haven't quite matured. Doofus dudes urinate in the bushes at parties, play annoying air-guitar solos, hit on women in asinine ways—and in a brazenly un-P.C. moment of the ad, can't help "taking a no as a yes." It's an amusing spot and well made, but perhaps Ogilvy Buenos Aires should have aged the concept a tad more.

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