No Jar Jar among Star Wars USB drives

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Ever wonder how Chewbacca fills his belly? I hadn’t. But if toy company Mimoco can be believed, the Wookie pounds down about 4 gigs of data. The Boston-based firm is marketing a line of inch-long Star Wars USB flash drives, called Mimobots. Darth Vader, Chewie, R2-D2 and an Imperial Storm Trooper are all depicted. There’s no Jar Jar Binks, which is kind of a shame. Given the character’s high negative ratings, his likeness might have sold out just so petulant fans could grind it under heel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in