Nikon plays enabler in Kate Moss comeback

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


It’s not so surprising that after her little trip to rehab Kate Moss was able to resurrect her endorsement deals with fashion marketers, such as Calvin Klein. But it is surprising to learn that Moss now has signed an endorsement deal with an advertiser who’s not part of the Seventh Avenue cabal, and that it’s a brand, spanking new arrangement. Moss has been named spokesmodel (well, actually, she doesn’t speak in the ads) for the Nikon Coolpix S6, a new camera targeted toward the youth market.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in