#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the techniques and practice drills of Kobe Bryant.
Called House of Mamba (a reference to Kobe's Black Mamba nickname), the LED court guides and reacts to the players' movements with an impressive range of visual displays, to the point where you wonder how the athletes aren't distracted by it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in