NHL Apologizes to Fans in Newspaper Ads

Letter to run in every franchise city

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play this weekend following a bitter lockout that's truncated the season from 82 to 48 games. Most commenters take a dim view of the "Dear Fans" letter, decrying higher ticket prices, the perceived greed/arrogance of both labor and management, and the income lost by stadium, bar, restaurant and hotel workers because of the dispute.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in