New Zealand church blesses Xmas billboard


Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution—if you live in New Zealand. St. Matthew in the City, a progressive Anglican church in Auckland known for its ad stunts, blessed a billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. (If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.) St. Matthew is making a habit of unusual Christmas billboards, having caused a stir last year with an ad that questioned the literalness of the conception story. Via The Inspiration Room.

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