A new reason to think before you click | Adweek A new reason to think before you click | Adweek
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A new reason to think before you click

Rickroll These days, you’re never more than a YouTube link away from a sneak peek of next summer’s hottest movie or leaked footage from a revolutionary new video game. But there’s a dark side to this instant gratification—a horrifying malevolence that preys on our desire to see what’s next. It’s called a Rick Roll. Here’s how it works: You send out what you say is a link to a hilarious new ad or salacious viral video. But what you’re really directing friends to is the 1987 video for “Never Gonna Give You Up” by Rick Astley. It’s a prank that’s as bafflingly random as it is highly addictive. Try it today for an easy Friday pick-me-up. (But good luck ever sending your friends a real link again.) I’d have to say it’s easily the most fun I’ve had on the Internet since watching that Barry Bonds anti-drug PSA.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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