A new reason to think before you click

These days, you’re never more than a YouTube link away from a sneak peek of next summer’s hottest movie or leaked footage from a revolutionary new video game. But there’s a dark side to this instant gratification—a horrifying malevolence that preys on our desire to see what’s next. It’s called a Rick Roll. Here’s how it works: You send out what you say is a link to a hilarious new ad or salacious viral video.