New movies for Mini sure aren’t BMW Films | Adweek New movies for Mini sure aren’t BMW Films | Adweek
Advertisement

New movies for Mini sure aren’t BMW Films

The featured ad on the home page of YouTube this morning is a “trailer” for a new series of short films to support the launch of the redesigned Mini Cooper, which hasn’t been updated since its stateside re-emergence five years ago. BMW Films, this ain’t. Instead, the films are an homage to the 1970s, and specifically, to Starsky & Hutch, including having Todd Phillips, the director of the 2004 movie, direct the episodes, two of which are available now here. The crime-fighting pairing, in this case, is an action hero, Hammer, and his car, Coop—or as the trailer says, “A man with no past, and a car that’s running from one.” If you stop by the site, or go to the Hammer & Coop page on YouTube, try out the Action Name Generator to see what your action name would be. My name, Catharine P. Taylor, becomes Cool Breeze Tubs (which sounds a little Miami Vice to me). My colleague Tim Nudd’s is Thor Nighthawk. The site was taking a long time to load this morning, which I suppose is good news/bad news for the folks at Mini and their ad agency, Butler Shine Stern & Partners.

—Posted by Cool Breeze Tubs

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Automotive
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement