Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The featured ad on the home page of YouTube this morning is a “trailer” for a new series of short films to support the launch of the redesigned Mini Cooper, which hasn’t been updated since its stateside re-emergence five years ago. BMW Films, this ain’t. Instead, the films are an homage to the 1970s, and specifically, to Starsky & Hutch, including having Todd Phillips, the director of the 2004 movie, direct the episodes, two of which are available now here.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in