Is Nestlé behind the cow invasion?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The mystery of the impending onslaught of cows to New York City this Thursday hasn’t been solved definitively, but we’re getting closer, gosh darnit! Since our initial post here on AdFreak, a flurry of curious posters have weighed in about the cute little cows, claiming they are everything from a tourist gimmick to a Bovine United stunt to a Chick-Fil-A promotion. However, several posters allege that the subway ads are teasers for a new type of Nestlé creamer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in