NBC eyeing Postaer’s ‘Last Generation’
Speaking of TV (as if we speak of much else), Euro RSCG Chicago creative head Steffan Postaer may have a second career ahead of him. Word is that renowned producer Mike Medavoy, co-founder of Orion Pictures and former chairman of Tri-Star Pictures, has optioned Postaer's self-published novel, The Last Generation, as a pilot for NBC. Given the slate of supernatural-heavy new programming coming next year, this story, about a future in which humans can no longer reproduce (“It’s not the end of the world. Just the end of us”), might just have a chance. You can check out a portion of the novel here.
—Posted by Aaron Baar
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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