NBC eyeing Postaer’s ‘Last Generation’

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Speaking of TV (as if we speak of much else), Euro RSCG Chicago creative head Steffan Postaer may have a second career ahead of him. Word is that renowned producer Mike Medavoy, co-founder of Orion Pictures and former chairman of Tri-Star Pictures, has optioned Postaer’s self-published novel, The Last Generation, as a pilot for NBC. Given the slate of supernatural-heavy new programming coming next year, this story, about a future in which humans can no longer reproduce (“It’s not the end of the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in