Nature thanks you for unscrewing America | Adweek
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Nature thanks you for unscrewing America

How many arms does it take to screw in an environmentally friendly light bulb? In this Unscrew America spot, the answer is one, and it belongs to Zack and Miri Make a Porno star Elizabeth Banks. But she has eight backups on hand, so to speak, in the form of perhaps the most adorable and disturbing special-effects octopus ever created. John Lutz of 30 Rock does a good job voicing the creature, whose gestures and facial expressions are priceless. Still, I wanted to pet and kill the thing at the same time. According to the client, the goal is to show nature directly thanking people for helping to reduce energy consumption and protect global ecosystems. And yet, the octopus rudely shoots ink ("mostly," he cheekily informs Banks) onto the carpet at the end of the spot. So, nature "thanks" us by polluting our environment?! I'm hitting Legal Sea Food for calamari tonight, just to teach "nature" a lesson.

—Posted by David Gianatasio

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