Napoleon Dynamite enjoying Utah State Fair

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It seems a little odd that Napoleon Dynamite, that famous Idaho resident, would be out promoting the Utah State Fair. But the ads, directed by Bryan Lefler (not Napoleon director Jared Hess) are funny enough that it doesn’t matter. Napoleon (played by Jon Heder) and sidekick Pedro (Efren Ramirez) star in three TV commercials and a handful of radio spots for this year’s fair. In one spot, Napoleon revisits the days when the carnival rides weren’t so great.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in