Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If a fugitive Bosnian Serb leader wanted for war crimes can elude arrest by turning himself into a bearded, pony-tailed practitioner of alternative medicine, then the world is certainly ready for less-drastic New Agey phenomena—like the sight of a car achieving “peace of drive” by relaxing with cucumber slices over its headlights. The same State Farm campaign (via BooneOakley of Charlotte, N.C.) included an installation of a full-sized car in an oversized bubble bath on a Hollywood sidewalk.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in