Morning-After Pill Gets Its Own Holiday Ad Campaign in U.K. | Adweek Morning-After Pill Gets Its Own Holiday Ad Campaign in U.K. | Adweek
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Morning-After Pill Gets Its Own Holiday Ad Campaign in U.K. 'Tis the season

The British Pregnancy Advisory Service (BPAS) meant to be cute and provocative with its bawdy Christmas-themed campaign urging women to stock up on the morning-after pill to go along with their post-coital Harvey Nichols dresses. But they went outside the goalposts a bit. The poster comes off as though it was put together in 8th-grade study hall, complete with giggling. And I didn't need the images that their URL, santacomes.org, put in my head. But while it's immature, I wouldn't go so far as to call it "incredibly vulgar," which was the response from the U.K.'s ProLife Alliance. Not that they would hate it on principle regardless of its content or anything. Full poster after the jump.

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Topics: Europe, Holidays, Sex
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