More Starbucks customers doing drive-bys

How much of the Starbucks brand is about the in-store experience? The coffee chain is finding out, as it opens more and more drive-through locations. Starbucks unveiled 354 new drive-throughs in the U.S. during its latest fiscal year, giving it 1,065 nationwide—nearly 15 percent of its roughly 7,300 domestic stores. Some critics say this trend will cement Starbucks reputation as the McDonald’s of coffee. But Starbucks president and CEO Jim Donald scoffs at that notion.