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In a sign that the apocalypse is near (and enjoying a plate of Moons Over My Hammy), the hot new club in town is, apparently, Denny’s. Hoping to appeal to the youth demo, the chain is launching a “Denny’s AllNighter” multimedia promotion that includes, per Brandweek, a “dimly lit club ambiance” and alt-rock music from 10 p.m. to 5 a.m. (Can diners stay open that late? Aren’t there zoning laws?) The waitstaff, probably all MTV wannabes, will swap their crisp Denny’s slacks for T-shirts and jeans.
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