Minnesota Lottery ads heavy on melodrama

I never wanted to be an astronaut. I wanted to win the lottery, so I'd be rich enough to blast someone else into space and watch it all on TV from the safety of my mansion on Earth. That's my awkward introduction to Colle + McVoy's latest spots for the Minnesota State Lottery. The fairly funny vignettes parody soap-opera situations: a missing space explorer miraculously returns; an amnesia victim wears a big forehead Band-Aid; a nerdy guy limps around a convenience store in an upper-body cast. The idea is that playing the lottery is a way to "add some drama to your day." Strange, but scratching instant tickets usually just adds frustration to mine.

—Posted by David Gianatasio

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