Milk casts its spell on evil PMS-ing witches

Women who drink milk won’t be such witches approximately once a month. No, really: That’s the overtly cinematic message of “Bruja” (Spanish for witch), a California Milk Processor Board spot that breaks today from Grupo Gallegos. In the ad, targeting Latinas, an ugly wicked witch on a broom suffers from PMS, but transforms into a beautiful damsel after downing some milk. With her attitude properly adjusted, “she undoes evil misdeeds with acts of kindness,” per Adweek.