Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It sounded great. A trip for two to Miami to soak up the sun on South Beach, cruise on a private boat, dine at the finest restaurants and dance with some of the most limber Brazilians. Yes, Mike's Hard Lemonade's "Labor Day With a Bear in a Bikini" sweepstakes seemed like something worth winning. There was just one problem: the bear in the bikini. Check out the just-released video below of the big sweepstakes winner and footage from his weekend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in