Microsoft Says Internet Explorer Doesn't Suck as Much as It Did

A man and his cat finally come around

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Microsoft thinks its "The Browser You Loved to Hate" campaign is jabbing at all those nerdlingers who ragged on Internet Explorer for years because it was a terrible Web browser. (They were right.) But the best line they offer to change that reputation in this new spot is having the guy say "IE9 is actually pretty good." You know—as if he's registering surprise because the previous eight versions were so bad. Then he loses all credibility by dressing his cat like an extra from Police Academy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in