Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This Mercedes-Benz spot from German agency Jung von Matt presents a corporate dweeb who chucks it all to live “the simple life” as a shaggy mountain man. He looks like a Geico caveman or one of the Doobie Brothers. But the sight of a shiny new Mercedes CLS cruising down the road inspires him to shave off his beard, take the Armani suit out of mothballs (lots of moths up in those hills, one presumes) and return to civilization.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in