Mentos plans official geyser video contest

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Mentos and Diet Coke story continues, with Mentos organizing an official geyser video contest, starting in mid-July. To get you up to speed if you live in a cave, tossing a few Mentos into a bottle of Diet Coke causes a chemical reaction that shoots the soda gloriously several feet into the air, eliciting laughter and wonder. Two guys from Maine, dressed as scientists, demonstrated this in a bunch of a videos; hundreds of other people have since made their own videos and posted them online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in