McMahon, Hammer head to the Super Bowl | Adweek McMahon, Hammer head to the Super Bowl | Adweek
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McMahon, Hammer head to the Super Bowl

Cash1

It's either a watershed moment for pop culture, or a sure sign that Western civilization has completely gone to pot: Ed McMahon and M.C. Hammer will appear together in a Super Bowl spot this Sunday for Cash4Gold.com (not to be confused with CashForGoldUSA.com, which encourages you to steal from old people, not listen to them). McMahon rapped last year in a heinous campaign for FreeCreditReport.com in an effort to pay off his debts and not lose his home. We'd hoped he wouldn't have to debase himself like that again, but here we are. Cash-strapped Hammer, who may have less street cred than his octogenarian co-star, sold millions of albums in the '80s and early '90s, a fact we'd all rather forget, but the Poobah of parachute pants just won't let well enough alone. The spot, called "One-Up," was shot at McMahon's home in Beverly Hills, so at least we know he isn't living on the street just yet. Euro RSCG Edge created the ad but goes out of its way to share the blame with Havas sibling Arnold and director Bryan Buckley. The clip's under strict embargo, but I've seen a preview. Be afraid on Sunday, America. Be very afraid.

—Posted by David Gianatasio

Cash4

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