McDonald's counts its eggs as they hatch
McDonald's billboards are starting to border on modern art. There was the inverted milkshake, the living-salad billboard and the bottomless coffeepot. And now we have a giant, hatching egg in Chicago that cracks open around 6 a.m. each morning and closes around 10:30 a.m., as breakfast wraps up. If Leo Burnett really wants to sink this much creative energy into distracting people from how awful McDonald’s food is, that’s fair enough. But we’ve seen egg-based marketing efforts go sour in Chicago before.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
