Match.com finds perfect holes for your plug | Adweek Match.com finds perfect holes for your plug | Adweek
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Match.com finds perfect holes for your plug

Match

There are various metaphors for people fitting together romantically. Among the less subtle is the plug-and-socket metaphor. Ad agency Binder (with help from Hungry Man) runs with it anyway in this Brazilian spot for Match.com, showing our lovelorn hero roaming a city in search of the proper configuration of female parts in which to plunge his (dual!) prongs. Maybe this kind of thing is normal in Brazil. In America, it probably wouldn't fly—at least not without an adapter.

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