Mary Lou Retton should eat more Wheaties

Mlrcerealbox Sad progression: glorious Wheaties box (1984) to badly Photoshopped Wrigley’s Excel gum ad (2007). People are reporting sightings of these Excel posters in Canada (Excel is apparently the Canadian version of Eclipse), and they’re as baffled as we are. Did Mary Lou sign off on this crap? Related: an ad from the ’90s with Mary Lou touting Revco pharmacies.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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