March Madness, only slightly deflated
Amid the fuss about March Madness, it turns out there’s a fair amount of March Indifference. In a Harris Poll fielded just prior to the start of the NCAA basketball tournament, just 12 percent of adults said they’ll take part this year in an office pool about it. The number is low in part because relatively few adults (23 percent of those polled) follow college basketball. Even among those who do so, just one-third said they’ll plunk their five bucks into a pool this year. Asked whether they’ve ever taken part in a March Madness pool, 31 percent of men and 8 percent of women said they have. When people enter a pool, are they doing it to show their loyalty to dear old Siwash? Ah, no: 67 percent of poolsters said they’re playing for the chance to make some money.
—Posted by Mark Dolliver
Photo: Getty Images
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Ad of the Day: Coca-Cola
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







