Man, is he gonna regret that Ray-Ban tattoo! | Adweek
Advertisement

Man, is he gonna regret that Ray-Ban tattoo!

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never Hide clips, their previous big hit was "Sunglasses Catch," which, at 4.5 million views, has already entered the popular-enough-for-parody zone. Amusingly, Boing Boing posted the tattoo vid with a note saying there is "some evidence" this could be a viral marketing campaign. Could be? Naw, the Never Hide people work Ray-Bans into all their films, use the company tagline and link back to the Ray-Ban site just for kicks. So, yes, it's a marketing campaign. Now, is the tattoo real? Well, as Veer's crowdsourcing logo contest showed us, it's easy to fake a tattoo. Much easier than faking a cow giving birth to a man.

—Posted by Rebecca Cullers

Rayban

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS