Male bonding and bouffants with Absolut | Adweek Male bonding and bouffants with Absolut | Adweek
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Male bonding and bouffants with Absolut

If it's true that Absolut commissioned this short film with only the caveat that it mention the product, then it’s amazing they got off so easy. Avant garde comedians Zach Galifianakis, Tim Heidecker and Eric Wareheim have churned out a nice bit of surrealist cinema with little more than wigs, wicker and a too-hot hot tub. You can already hear several of the one-liners catching on, but I think it’s hard to beat the ultimate product-placement setup line: “What is this, ice?” Hat tip to anniemal on Twitter.

—Posted by David Griner

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Topics: Absolut, Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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