Make Your Own Skittles Ad on 'Create the Rainbow' Holiday Site Campaign is more sour than sweet

I can make my own wacky Skittles holiday commercial on this Create the Rainbow site from BBDO Toronto and Jam3? Do I have to? Can't I just strangle myself with a string of festive lights instead? Users choose various characters, dialogue, settings and music and share the results with friends—who, if they have any self-respect, will hit delete before the "ad" comes to an end. I put scruffy slacker stereotype Travis and Funky Santa—a black guy in Claus garb who chuckles ominously and wishes everyone a "Happy Christmas, Kwanzaa or Hanukkah"—in an office hot tub filled with Skittles. Overall, the effort is kind of uninspired, and the DIY approach feels re-gifted from 2009. Where's that smoochin' walrus when you need him!? Way to waste the rainbow.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS