Lovestruck Artist Blankets New York With Posters Looking for Man in Top Hat | Adweek Lovestruck Artist Blankets New York With Posters Looking for Man in Top Hat | Adweek
Advertisement

Lovestruck Artist Blankets New York With Posters Looking for Man in Top Hat Modern romance or art installation?

Photo: Gothamist, via Facebook and Instagram

Performance artist Maria Luisa Portuondo Vila has been putting "Missing Love" posters in subway stations all over New York City, trying to find some guy in a top hat.

Apparently it was love at first sight when she saw him on the subway back in November, and rather than go to Craigslist Missed Connections like every other heartbroken human being, she created 300 posters that vaguely describe their fleeting moment.

Since pretty much every public occurrence of note in New York is a marketing stunt, people figured these were fake. Vila even describes the effort as an "art action," but when contacted by Gothamist, she insisted she's being genuine.

If that's true, how hard could it be to find someone walking around in a top hat in 2014? Oh wait, he was headed to Brooklyn. Probably pretty hard, then. 

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: New York City
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS