Loveless Man Uses Facebook Ads to Find Girlfriend | Adweek Loveless Man Uses Facebook Ads to Find Girlfriend | Adweek
Advertisement

Loveless Man Uses Facebook Ads to Find Girlfriend

Hey look, another guy is using marketing techniques to find a girlfriend. This time, it's a targeted Facebook ad campaign developed by web-savvy 30-something Matt Simpson, who set his parameters to upscale New Age urbanite (he wants women who like "yoga, meditation and books by spiritual authors") and sent it into the wind. The debate over whether this is brilliant or creepy goes over my head, what with all the numbers and percentages involved, but it's kind of sad to watch people who cannot function without the instruments of capital try to connect with each other. But at least Matt is more dignified than the guy offering $5,000 to whoever can find him a wife.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Facebook, Social
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement