‘Lost Planet’ game gets cinematic trailer

These days, epic video games need commensurate advertising treaments. Earlier we looked at the Gears of War ad. Above is a trailer for Lost Planet that popped up in theaters in November. Now through Dec. 31, it’s running on the huge NBC SharpVision HDTV screen in Times Square. A snowstorm in New York this month would tie in perfectly.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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