Long Island Man, 26, Wins Chevy's Super Bowl Ad Contest Zach Borst's spot will air on the big game
Zach Borst, a 26-year-old aspiring filmmaker from Floral Park, N.Y., has won Chevrolet's contest to have a consumer create one of its Super Bowl spots for the Feb. 5 game. The ad, posted below, features a high-school kid who mistakenly thinks his parents got him Camaro for graduation—rather than the actual gift of a college-dorm mini-fridge. Borst wins $25,000 and will see his commercial, which is somewhat irritating but not horrible (the 60-second version is horrible), air Feb. 5 during the big game. The General Motors division received 198 submissions, which it narrowed to 33 finalists in December before choosing Borst's spot. "My dad was a cop and worked real hard to be able to buy his kids their first cars," Borst says. "They were used, but mine meant the world to me. Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn't want a Camaro as a graduation gift?" Chevy plans to air three more spots in what is shaping up to be another automotive-heavy Super Bowl—even more than last year's was. Noreen O'Leary has more about Chevy's Super Bowl plans here.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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