London billboard is made entirely of cheese | Adweek London billboard is made entirely of cheese | Adweek
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London billboard is made entirely of cheese

Cheese

Somehow we missed this when it happened in October, but it's worth a mention: Virgin Media, with help from food artist Prudence Staite, created a 15-by-12-foot billboard in London made entirely of cheese. The ad, promoting the company's broadband services, featured Speedy Gonzales, who's a mouse—thus the cheese connection. It took Staite and 13 helpers eight days to create the billboard in a specially chilled studio. "I have been asked to craft many a strange thing in my time, but a cheese billboard certainly takes the biscuit, or should I say cracker!" Staite said. Ten types of cheese were used: Shropshire Blue, Cheshire, Lancashire, cheddar (mild, medium and mature), chili cheddar, Double Gloucester, Red Leicester and Wensleydale. Via Gizmodo.

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