London billboard is made entirely of cheese
Somehow we missed this when it happened in October, but it's worth a mention: Virgin Media, with help from food artist Prudence Staite, created a 15-by-12-foot billboard in London made entirely of cheese. The ad, promoting the company's broadband services, featured Speedy Gonzales, who's a mouse—thus the cheese connection. It took Staite and 13 helpers eight days to create the billboard in a specially chilled studio. "I have been asked to craft many a strange thing in my time, but a cheese billboard certainly takes the biscuit, or should I say cracker!" Staite said. Ten types of cheese were used: Shropshire Blue, Cheshire, Lancashire, cheddar (mild, medium and mature), chili cheddar, Double Gloucester, Red Leicester and Wensleydale. Via Gizmodo.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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