Little Caesars Seriously Does Not Want You to Call | Adweek Little Caesars Seriously Does Not Want You to Call | Adweek
Advertisement

Little Caesars Seriously Does Not Want You to Call Or visit their site. Don't do either. Or else.

Barton F. Graf 9000's "Do Not Call" campaign for Little Caesars, which you can see in a video summary below, boldly tests the limits of quirkiness and customer curiosity. A radio spot begins the reverse-psychology scavenger hunt with this warning: "We'd like to take this opportunity to educate you about calling Little Caesars—Don't do it. You see, at Little Caesars, we have hot and ready pizzas available all day, every day. … Not only is it faster to just swing by Little Caesars and pick up a hot and ready pizza, if you call 1-800-Try-Little-C, bad things will happen to you." A call predictably yields chastisements for calling, along with multiple warnings to avoid visiting ForbiddenPizzaWebsite.com or "you will definitely regret it." Once there, ignoring instructions not to type in your address results in the final bit of bad news: your house is now haunted by ghosts. It's a disappointing payoff given the big buildup. Yes, each slice of marketing cleverly contributes to the integrated pie. Still, I can't help thinking that this kind of chain-reaction creative is adored by ad types but largely ignored by the pizza-scarfing public. Some folks will hang in for the entire winding ride, but chances are good that the result could prove less satisfying than a $5 pizza.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS