Lingerie mannequins have some competition

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Visitors to New York may still crowd around the Macy’s windows to catch a glimpse of its tired Miracle on 34th Street diorama, but up in Augusta, Maine, people are really getting something to gawk at. A lingerie store by the name of Spellbound is reportedly holding male shoppers in the self-same state after replacing its mannequins with real live girls. While some people have complained—no doubt the mothers of small boys until now distracted simply by a plastic nipple under a silk shirt—others are happy for the extra traffic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in