Visitors to New York may still crowd around the Macy’s windows to catch a glimpse of its tired Miracle on 34th Street diorama, but up in Augusta, Maine, people are really getting something to gawk at. A lingerie store by the name of Spellbound is reportedly holding male shoppers in the self-same state after replacing its mannequins with real live girls. While some people have complained—no doubt the mothers of small boys until now distracted simply by a plastic nipple under a silk shirt—others are happy for the extra traffic. “It’s like a New York thing. It’s urban. It’s edgy,” says Stacy Gervais, owner of nearby Stacy’s Hallmark Store and founder of a downtown merchant’s group. While you may have paid 25 cents for such a show in Times Square, I haven’t seen anything like it in store windows in these parts. Dear readers, correct me if I’m wrong.

—Posted by Deanna Zammit