Levi's Web film goes to the dogs

An AdFreak reader, singing its praises, brought this Levi’s Web spot to our attention. “Punk” says “finally looks like there’s a real and timely strategy.” A dog rips an apartment to shreds while superimposed text talks about how complicated things have become with lines like “Movies became films,” “Mediums became grandes,” “Meat became soy,” before the text explains, “It’s enough to drive a good dog mad.” The black-and-white spot, driven by a punk-pop track by Welsh band My