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Leica brings its obsessive German craftsmanship into focus with this tongue-in-cheek video that shows one of its technicians hand-polishing a block of aluminum used as the base of its new T System camera—for 45 minutes.
Polish. Polish. Polish. Look at those gloved hands go. A voiceover tells us that it takes "4,700 individual strokes to finish each body." Sounds kinky. It isn't.
Obviously, the video—which is actually somewhat compelling visually in its repetitive way, and certainly provides a stultifyingly tedious glimpse into the brand's commitment to quality—isn't really meant to be watched in its entirety.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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