Lego Shocks 11-Year-Old Boy by Sending Him Discontinued Train Set He'd Always Wanted | Adweek Lego Shocks 11-Year-Old Boy by Sending Him Discontinued Train Set He'd Always Wanted | Adweek
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Lego Shocks 11-Year-Old Boy by Sending Him Discontinued Train Set He'd Always Wanted Hidden camera captures young fan's thrilled reaction as his dream comes true

A heartwarming story of a boy who scrimped and saved to buy Legos has gone viral just in time for Christmas. James Groccia, an 11-year-old from Massachusetts with Asperger syndrome, saved all his money for two years to buy the Lego Emerald Night Train set, only to find it had been discontinued. So, he wrote to Lego. First, they sent a nice, corporate-sounding apology letter. Then, a few days before his birthday, a package arrived containing the discontinued set with a sweet letter commending his will power and even suggesting someday he might work at Lego. His parents hid a camera to catch James's reaction when he opened the package. The resulting video—titled "Why LEGO is the BEST Company in the World!"—became a hit. And Lego is getting oodles of great publicity for the cost of a single Emerald Night Train set. Of course, the more important part is that they made one boy unbelievably happy.

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Topics: Lego
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