At least it’s more tasteful than eggvertising

You’ve heard of the veggie wrap, but have you heard of the "content wrap"? We hadn’t either, until we read this story from the AP about how the new CW mash-up network (created through the merger of UPN and the WB) is planning to offer advertisers little two-minute programs embedded with product placement—thus the moniker "content wrap." Occasionally, instead of standard commercials, the programlets would be shown at the beginning, middle and end of a CW series, and might contain promotional tie-ins to further engage viewers.