Laurence Fishburne voicing ads for Cadillac | Adweek Laurence Fishburne voicing ads for Cadillac | Adweek
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Laurence Fishburne voicing ads for Cadillac

Cadillac

Cadillac's marketing goals for 2011 are to prove that a) Laurence Fishburne's voice could sell sawdust to a lumber mill, and b) luxury doesn't have to be dry and boring. And if they have to use the same skydiving footage that every other car commercial uses, then so be it. Their new ads from Fallon, rolled out during this year's Rose Bowl, show Cadillac differentiating itself by labeling other luxury brands' definition of classy as subdued and old-fashioned. Cadillac wants to be more like James Bond. Sure, stuff is exploding, but you're still wearing a tuxedo. Second spot after the jump.

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