Land Rover Imagines an Earth Made Entirely of Land Rovers

Italy and Florida don't survive the transition

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the Land Rover Defender. The answer is that everything would look quite a bit lumpier. The image, from RKCR/Y&R in London, is a nice way to capitalize on the tagline: "70% of the world is covered by water. The rest is covered by Defender.” Except, that is, for Italy, Florida and a few other pesky peninsulas, which the Defender is apparently willing to concede to the water.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in