Land Rover Print Ad Imagines an Earth Made Entirely of Land Rovers | Adweek Land Rover Print Ad Imagines an Earth Made Entirely of Land Rovers | Adweek
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Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the Land Rover Defender. The answer is that everything would look quite a bit lumpier. The image, from RKCR/Y&R in London, is a nice way to capitalize on the tagline: "70% of the world is covered by water. The rest is covered by Defender.” Except, that is, for Italy, Florida and a few other pesky peninsulas, which the Defender is apparently willing to concede to the water.

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