Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition
Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the Land Rover Defender. The answer is that everything would look quite a bit lumpier. The image, from RKCR/Y&R in London, is a nice way to capitalize on the tagline: "70% of the world is covered by water. The rest is covered by Defender.” Except, that is, for Italy, Florida and a few other pesky peninsulas, which the Defender is apparently willing to concede to the water.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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