Ladies first is new policy in Super Bowl ads


This year's Super Bowl ads will break from tradition in a few subtle but important ways. First off, the Black Eyed Peas will perform at halftime, instead of a classic rock band chosen at random from the Rock 'N Roll Nursing Home. Second, more women will be involved in the commercial pageantry. Kim Kardashian will make light of what a horrible person she is for Skechers, while Faith Hill will star in a new spot from Teleflora—a significantly younger and more feminine presence than Don Rickles, who has voiced Teleflora's talking flowers in past ads. Plus, of course, there are the ever-present GoDaddy girls and some other big names to be revealed later. All told, female celebs will apparently outnumber their male counterparts this year, which is being hailed as a laudable social achievement when it's really not. Literally all of television is about sexy people with money, so giving us more of the same isn't much of a rebellion. If they really want to buck the status quo, give Susan Boyle the halftime show and let Betty White do guest commentary.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS