#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski and New York fan Alec Baldwin. This is the longest spot yet—a full two minutes (broken into two :60s for TV) in which Baldwin makes the ill-advised decision to set some Red Sox tickets on fire. Neither the Sox nor the Yankees are really on fire at the moment—that would be the Brewers right now—but the New Era series has provided some comic relief between the teams' fans all season long.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in