Kraft upends bagel tradition with Bagel-fuls | Adweek Kraft upends bagel tradition with Bagel-fuls | Adweek
Advertisement

Kraft upends bagel tradition with Bagel-fuls

Bagel_2 Talk about a schmear campaign. Ha ha! That's a silly pun, but consider the inspiration: Kraft's Bagel-fuls (not shown here), which are frozen bagel sticks with Philadelphia cream cheese wedged inside. Bagel sticks? Do the laws of physics permit such atrocities? Look, some things are better pre-filled. Pens come to mind. Jelly donuts. Any kind of donuts, really. Calzones. Hot Pockets. (Imagine an empty Hot Pocket. Not so great.) Bagels, however, have a hallowed tradition. The spreading of cream cheese, or one’s other favorite topping, is part of the ritual. If it’s good enough for Albert Einstein—or even Einstein Bros. Bagels—it’s good enough for me. (God, I could go for some Hot Pockets right now. And yes, I’ll eat all of them and leave the empty box in the lunch-room microwave. It’s my right!)

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS