Kindle Ad for Third 'Hunger Games' Book Spoils the First Two

Shows full first page, revealing key plot points

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in Washington, D.C., that shows the first page of Mockingjay, the final book, released in 2010, in Suzanne Collins's Hunger Games trilogy. Problem is, the page reveals key plot points of the previous two books, theoretically spoiling them for potential readers. Even more spoiling ensued when an Instagram pic of the sign hit Twitter (see the photo after the jump), and from the attendant media coverage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in