Kids Gather to Worship Giant McDonald's Happy Meal Box | Adweek Kids Gather to Worship Giant McDonald's Happy Meal Box | Adweek
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Kids Gather to Worship Giant McDonald's Happy Meal Box

Behold the mighty McDonald's Happy Meal box in all its glory! We kneel before thee, glorious God Box, tended by humble servants at Leo Burnett London and pledged to roam our unworthy lands on thy sacred mission of fast-food promotion. Oh holy, house-size Happy Meal container, blessed with the power to make mop-topped children squeal with glee wherever thou goest, what is thy command? Yea, we shall smite thy arch enemies and supersize thy branded message of "lovin' " thy neighbor far and wide! Thy will be well done! But really—if this is what's on display outside car windows in the real world, kids are better off keeping their eyes glued to Toyota's Backseat Driver app.

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