KG out of the playoffs but has a nice laptop | Adweek KG out of the playoffs but has a nice laptop | Adweek
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KG out of the playoffs but has a nice laptop

Perhaps if Kevin Garnett had paid more attention to what was happening on the court and spent less time daydreaming about the functionality of his Hewlett-Packard notebook, the Boston Celtics wouldn't have been booted from the NBA playoffs. Maybe if he'd studied the moves of some Orlando Magic players on that screen instead of looking ahead to the L.A. Lakers, he'd still be playing some hoop. Lucky for Kevin, he'll now have plenty of free time—an entire off-season—to indulge his globetrotting online and offline pursuits. Enjoy the business trip to China there, Kev. No need to book a flight to Cleveland, where the Magic are heading. That town's for winners. I just realized that the word "globetrotting" has a hoops-related double meaning. That's apt. Wordplay is likewise for winners. So are Macs. Crashtastic, virus-prone HPs, like the one Garnett uses in this spot from Goodby, Silverstein & Partners and Psyop, are not. UPDATE: Oh right, KG was injured, wasn't he? Ignore me. Go Yankees!

—Posted by David Gianatasio

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